/ Case Study | Warehousing & logistics | Global Paper & Pulp Manufacturer
Private 5G network for a temporary distribution warehouse with AerFlex and Starlink
Enterprise-grade private 5G for a few leased aisles in a 1M+ sq-ft third-party warehouse — live in days, and it rolls to the next site at lease end.
Days, not months
from roll-in to live coverage
1 Cell-on-Wheels
AP24 + Starlink, fully portable
3–4 aisles
scoped inside a 1M+ sq-ft building
0
racks, cabling, or on-site IT
Enterprise wireless in a building you don't own.
_01 The Challenge
- Leasing 3–4 aisles in a 1–1.5M sq-ft 3PL building, 1–2 year term
- No right to trench cable, mount on the host's structure, or add racks
- The 3PL's shared Wi-Fi: interference, dead zones, no guaranteed QoS
- No on-site IT, and no claim on the building's internet circuit
_02 The Solution
- Celona AerFlex — AP-only private 5G, no on-site controller or rack
- AP24 Cell-on-Wheels rolls in, powers up, online in minutes
- Starlink WAN backhaul — independent of the 3PL's network
- Coverage scoped to the leased aisles, and out to the remote office
_03 The Outcome
- Live in days — no permits, cabling, or facility modifications
- Deterministic QoS for scanners, printers, and WMS (MicroSlicing)
- No stranded capital — the cart redeploys at lease end
- Managed remotely via the cloud Orchestrator; no on-site IT
Distribution for consumer paper products — bath tissue, paper towels, napkins, plates — is highly seasonal. To absorb a demand surge, a global paper and pulp manufacturer needed a temporary regional distribution point, fast. Rather than sign a multi-year lease on a dedicated building, it leased three to four aisles inside a 1–1.5 million-square-foot third-party logistics (3PL) warehouse for a one-to-two-year term. That slice still had to run like an owned DC — barcode scanning, mobile label printing, work-order management, real-time inventory against the WMS — but the tenant couldn't modify a building it didn't own, and the 3PL's shared Wi-Fi couldn't guarantee performance for one tenant's few aisles.
Why the usual options don't fit
Wiring a temporary slice of someone else's building runs into constraints that rule out conventional approaches. There's no right to trench cable, mount APs on the host's infrastructure, or install racks. The 3PL's Wi-Fi — and every other tenant's independent Wi-Fi — creates an uncoordinated, best-effort RF environment with interference and dead zones. A one-to-two-year term can't justify fixed capital in cabling and switches that can't be recovered when the lease ends. There's no on-site IT to stand up a controller-based network, and no claim on the building's internet circuit.
One private-5G layer on a cart
Celona deployed AerFlex — its AP-only, cloud-controlled private 5G architecture — on a Cell-on-Wheels (CoW) built around the Celona AP24, with Starlink as WAN backhaul. AerFlex needs no on-site controller, core rack, or server: each AP is a 5G radio with local data breakout that plugs into enterprise firewall and NAC policies, while the cloud Celona Orchestrator handles provisioning, policy, QoS, and CBRS spectrum coordination. The whole on-site footprint is the AP, powered up — nothing that modifies the building. The AP24, a small PoE switch, and a Starlink terminal ride a mobile cart that rolls into the leased aisles and is online within minutes, then rolls out and redeploys when the lease ends.
Independent, coordinated, and scoped to the lease
Because only control-plane and cloud-management traffic needs backhaul — operational data (scans, print jobs, WMS transactions) breaks out on-site — a modest Starlink link is enough, fully decoupled from the 3PL's network, IT policies, and ISP contract. The AP24 runs on coordinated CBRS (arbitrated via SAS), so the manufacturer's network sees no co-channel interference from neighboring tenants' Wi-Fi. And because the RF footprint is planned for the leased three-to-four aisles rather than the whole facility, the manufacturer pays only for the coverage it needs — with the higher transmit power and lower noise floor of private cellular giving more reliable indoor coverage per AP than Wi-Fi.
The AP24's sectorized antennas even reach a small remote office at the far end of the building — a label printer and WMS terminal — from the same cart, avoiding extra hardware.
Why private 5G won on the merits
Beyond the install and lease-term constraints, private 5G won for durable reasons: fewer, higher-power sectorized radios replace several Wi-Fi APs and their cabling (lower CapEx and OpEx); coordinated CBRS avoids the multi-tenant interference Wi-Fi can't escape; MicroSlicing holds deterministic QoS for scanning, printing, and WMS; and cellular's native mobility keeps moving scanners connected today and opens a path to AMRs and AGVs tomorrow without a redesign. When the lease is up, the entire Cell-on-Wheels relocates to the next site — no stranded capital.
Deployment Images
Wi-Fi vs public cellular vs private 5G
| Requirement | Traditional Wi-Fi | Public cellular | Celona AerFlex private 5G |
|---|---|---|---|
| Coverage of 3–4 leased aisles | Bleeds across the whole building; hard to scope | Depends on macro-tower proximity and building materials | RF footprint scoped precisely to the leased zone |
| Fixed infrastructure and OpEx | Cabling plus many APs the tenant can't take | None, but no SLA control | One AP-only Cell-on-Wheels; portable, lower OpEx |
| Backhaul | Tied to the 3PL's ISP and policies | Carrier data plan | Starlink — independent of the 3PL |
| Spectrum among tenants | Uncoordinated; interference and dead zones | Licensed macro, shared | Coordinated CBRS via SAS — no tenant interference |
| Deterministic performance | Best-effort (CSMA/CA) | Best-effort, no SLA | MicroSlicing QoS, guaranteed latency/throughput |
| Mobility / handover | Weak; hurts scanners and future AMRs/AGVs | Not tuned for indoor micro-mobility | Purpose-built handover — ready for AMRs/AGVs |
| Reach to remote office | Extra APs plus cabling | Indoor not guaranteed | Sectorized gain extends coverage, no extra hardware |
| Security and control | Shared SSIDs, limited control | Carrier-controlled | Dedicated SIM/eSIM under the manufacturer's policy |
| Teardown at lease end | Sunk cabling/AP cost | N/A | Cart relocates to the next site |
| At a Glance | |
|---|---|
| Customer | Global Paper & Pulp Manufacturer |
| Vertical | Warehousing & logistics |
| Facility | 3–4 leased aisles in a 1–1.5M sq-ft 3PL warehouse |
| Term | 1–2 year lease (temporary) |
| Spectrum | CBRS / private 5G |
| Solution |
|---|
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